As shisha continues to evolve, so do consumer expectations. Today’s users are looking for more than just tradition — they want a smoother, cleaner, and more convenient way to enjoy the ritual. That’s exactly what OOKA was built for. Now, a newly published scientific study in Nature’s Scientific Reports confirms what OOKA has stood for from the beginning: a significantly less harmful alternative to traditional, charcoal-based shisha.

1. Backed by Science

The independent study, conducted by ASL Analytic Service Laboratory GmbH in Germany, assessed 37 toxicants typically present in traditional shisha smoke. The findings revealed that OOKA reduces the emission of key harmful compounds — such as carbon monoxide, benzene, and formaldehyde, by up to 96%.

These substances are most linked to charcoal combustion. By eliminating the need for charcoal altogether, OOKA drastically reduces exposure to toxicants, offering users a cleaner and safer shisha experience.

Designed for cafés, restaurants, beach clubs, and beyond — OOKA redefines where and how shisha is enjoyed.

In a groundbreaking study published in Nature's Scientific Reports, OOKA's charcoal-free shisha device has been scientifically validated as a significantly less harmful alternative to traditional shisha and cigarettes. This peer-reviewed research, conducted by ASL Analytic Service Laboratory GmbH in Germany, assessed emissions from OOKA across 37 toxicants. The findings revealed that OOKA's emissions of key harmful substances, including carbon monoxide, benzene, and formaldehyde, were reduced by up to 96% compared to traditional shisha.

1. A Leap Forward in Harm Reduction

The study's results have garnered attention from major media outlets, including AP News, Yahoo Finance, and Tobacco Reporter, highlighting OOKA's role in advancing public health. Dr. Ian Fearon, a co-author of the study and a leading expert in tobacco

The culinary life in Dubai is dazzling on its own, yet nothing even approaches the seductiveness of a meal served above water. Water restaurants in Dubai couple scenic vistas with top-end dining to present an unforgettable adventure. Unique by their very nature, they juxtapose Arabian dhows' authentic ambiance with modern-day opulence to represent a once-in-a-lifetime selection for an out-of-way dining experience. Whether you're in the mood for a night out with romance, a family day out, or a sophisticated dinner against the backdrop of the city skyline, Dubai's floating restaurants fail in none of these.

Rustar Floating Restaurant

As the largest floating restaurant in the world and constructed entirely out of wood, Rustar Floating Restaurant offers an opulently unpretentious experience. The three-deck beauty is carefully designed to meet all dining demands, from the intimate lower deck ideal for whisper conversations to the airy middle-deck dining saloon

Dubai, the city of master plans and stunning topography, is known to host the world's most stunning sunsets to see. Whether on top of tall buildings, pure white beaches, or serene dunes, Dubai provides something for those who love observing sunsets. The golden colors that sweep down over mythic landmarks leave a memory in a way no other sunset ever would, and there is never an unseen sunset. Here are the best sunset spots in Dubai.

1. Burj Khalifa – A Sky-High Sunset Experience

Burj Khalifa is the tallest building in the world, and it has a great sunset experience. At sunset, Dubai's skyline is magical, with a panoramic view that is dreamlike from above. The best places to view are At The Top on the 124th and 125th levels, with golden city views, and At The Top SKY on the 148th level, a luxurious experience with an even better view for a dramatic sunset moment. Watching the city lights being turned on as the sun goes down makes the day-night transition